Alice O’Loughlin, owner and director of Alice Mary Events, founded her boutique wedding and event planning business in 2010.

Having a background in finance, Alice uses her superior managerial skills, exceptional attention to detail and business acumen to create an event that fulfils her clients’ desires and exceeds their expectations. She has a keen eye for beauty and elegance, complemented with perfectionism, which ensures a uniquely created event styled with taste and sophistication. Her clients are free to enjoy their special day knowing that the finer details have been taken care of.

Alice Mary Events will customise packages to suit the client’s needs. Whether it be the full service premium wedding package or coordination of the final month of wedding preparations, you can be assured that your wedding will be flawlessly executed. Alice Mary Events is the product of Alice’s talent, passion and creative mind. On your big day it is all about you and Alice’s personalised, professional approach will ensure this.


Kate Ellis & David Penberthy

“We wanted to have our wedding at home in the garden as a relaxed occasion for our families and friends. We obviously wanted it to feel like a wedding, but also to feel like a really great party.

Alice did such an amazing job bringing our ideas to life. She has an extraordinary eye for detail, is a terrific organiser, and has a really impressive base of contacts. With all this, she did an absolutely brilliant job coordinating everything from the flowers and furnishings to lights and music, up to and including the arrival of the cocktail-laden kombi van just as the dance floor was about to hot up. It was the best night and we can’t thank her enough for all her talents and expertise, and her totally unflappable nature. We would have no hesitation in recommending her to any other couple.”

Elena Ciccocioppo & Jeff Miller

“After getting engaged, my main concern was not to be stressed leading up to the big day or have to worry about any problems or issues on my wedding day. The venue I had chosen for the ceremony and reception didn’t have a wedding planner or coordinator included, so I knew I needed someone to help me with the final organising of the day/evening.

Four weeks before the big day, Alice took over everything to coordinate and organise the wedding day. It was amazing having so much free time leading up to the wedding and she kept me in the loop with regards to all the planning and organising of the suppliers. The day and night went perfectly and Alice made sure that the suppliers kept to what I wanted and made sure I was happy. Overall, having Alice involved in my wedding day was amazing and I would recommend her to anyone!”

Nova Gleeson & Chris Simmons

“The wedding was magical! It was everything we had hoped for with family and friends having a wonderful time. Thank you SO very much for all your hard work on the day. As far as we were concerned everything ran perfectly and we couldn’t have been happier!

Of course we must thank you for all your help in the weeks leading up to the wedding too. So many people were saying I looked so calm and relaxed in the week before and I know that it would have been a completely different story without you. You were so thorough and organized that I was able to trust completely that you had it all covered and would handle anything that came up.

Whilst I had plenty of time to plan and organize, you seemed to understand almost immediately what I wanted our wedding day to be – you convinced me that all my ideas were possible, and you executed all my styling elements perfectly. Chris and I could not have been happier with the setting that you helped create. BRIDES AND GROOMS – Alice Mary Events comes highly recommended!”

Jodie Warren & Andrew Perry

“As we live in the UK, we decided we needed a wedding planner to help create our special day. Alice and I hit it off instantly and she fully understood what we wanted to create. This was a must as we had to trust her judgement and skills as we were on the other side of the world. Alice was brilliant from the word go, always professional, friendly, and nothing was too much trouble. It was such a relief in the last couple of weeks not to be bombarded with endless questions/calls/emails from suppliers; I felt I could totally relax and spend the important and wonderful time with family and friends in the run up to our wedding.

We had a stunningly successful day. Alice handled every detail beautifully and professionally. The logistics were flawless, all the bits and pieces came together effortlessly, and we and our guests (who had come from across Australia and the UK) had time to really enjoy the day. I thought it would be difficult to arrange a wedding in Adelaide when we live in the UK, but Alice made the process stress-free and easy. We couldn’t recommend Alice highly enough!”

Hayley Pointer & Isaac Hinton

Within minutes of meeting Alice, after a recommendation through a friend, I knew that I would hire her. At that point I was interested in having additional “styling” ideas, advice regarding local suppliers, and help setting up on the day. Plus, I knew I just wanted to enjoy the lead up and the day itself, with as less stress as possible. Looking back, my husband and I now realise how naive we were to the amount of work that goes into planning a wedding, and it wasn’t long before it became more and more apparent how valuable having Alice on board really was. Plenty of our friends had got married, but you just don’t realise until you go through it yourself. Alice was above and beyond what we thought we had signed up for!

Alice was highly professional, organised, extremely responsive and always there when I needed her, for all things big and small. We had a bit of a rollercoaster experience in a couple of areas which Alice managed to resolve for us; and seemed to tackle and take all of the stressful last minute problems and details in her stride. It meant I could enjoy spending more time with my family from overseas knowing that Alice had my corner covered. Having this peace of mind definitely made it all a far more enjoyable experience.

I knew instantly that Alice understood my style and vision. I’m not sure if I could have trusted many people to manage the setting up of the day, but Alice did it perfectly as I knew she would. Her attention to detail was so great at times she even surpassed mine – the bride’s!!

It was a fantastic day and one that Isaac and I will remember forever. I can’t fault it, and that is thanks to Alice. My husband Isaac summed it up perfectly – “Alice is worth her weight in gold.” Enormous thank you Alice Mary Events! Hayley and Isaac xox”